No one cares about AI on our phones. We just want better battery life

And yet...
By Christianna Silva  on 
The new iPhone 16 Pro model is available at an Apple store in Bangkok, Thailand, on September 20, 2024. Apple now makes available to consumers its new lineup of iPhone 16 models, which are the iPhone 16, Plus, Pro, and Pro Max.
No one cares about AI on our phones. We just want better battery life. Credit: Photo by Anusak Laowilas/NurPhoto via Getty Images

Apple's newest update, iOS 18, brought with it a long list of AI features, dubbed Apple Intelligence. Gemini Live is now available on Android phones, Lenovo created an AI-powered laptop, and Google can't get enough AI in its search results, or its phones.

If you've looked around at phone updates recently and thought, "huh, that's a lot of AI features — too bad I don't care about that at all," you wouldn't be alone. According to a survey of 2,484 adults including 2,387 smartphone owners from CNET and YouGov, people aren't ecstatic about AI on their phones.

A quarter of smartphone users reported that they "don't find AI features helpful" at all while about half of respondents said they weren't interested in paying a monthly subscription fee for AI capabilities. Meanwhile, about a third have privacy concerns about AI on their phones.

Mashable Light Speed
Want more out-of-this world tech, space and science stories?
Sign up for Mashable's weekly Light Speed newsletter.
By signing up you agree to our Terms of Use and Privacy Policy.
Thanks for signing up!

This changes a bit depending on generation, with younger people more comfortable and willing to spend on AI than older smartphone users. Overall, according to CNET, AI is "among the last reasons consumers want to upgrade their smartphones."

Then what is actually drawing smartphone users to upgrade? Battery life, of course. Nearly two-thirds of respondents said longer battery life is their "biggest motivation" for an upgrade, followed by more storage and better camera features. AI integrations motivated just 18 percent of respondents.

No matter why you choose to upgrade, waiting on AI seems to be the best route. After all, it is moving at quite the pace.

Mashable Image
Christianna Silva
Senior Culture Reporter

Christianna Silva is a Senior Culture Reporter at Mashable. They write about tech and digital culture, with a focus on Facebook and Instagram. Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow them on Twitter @christianna_j.


Recommended For You
Google Pixel 9 Pro XL: The longest battery life we've ever recorded
Google Pixel 9 Pro XL

iPhone 16 Pro Max battery life will shock you — does it ever die?
iPhone 16 Pro Max

Garmin Fenix 8 vs. Apple Watch Ultra 2: The Fenix wins big on battery life
An image of two smartwatches.


Why some people on dating apps just want to be 'pen pals'
A brown envelope with a red heart on top of it, on a pale pink background.

Trending on Mashable
Wordle today: Answer, hints for October 31
a phone displaying Wordle

NYT Connections hints today: Clues, answers for October 31
A phone displaying the New York Times game 'Connections.'


NYT Connections hints today: Clues, answers for October 30
A phone displaying the New York Times game 'Connections.'

Wordle today: Answer, hints for October 30
a phone displaying Wordle
The biggest stories of the day delivered to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up. See you at your inbox!