'Very mindful, very demure' TikTok star Jools Lebron makes late night debut

"Demurity is my purity." 💖
By Shannon Connellan  on 
Jools Lebron on Kimmel
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Do you see how Jools Lebron debuted on a late night show? Very cutesy. Very mindful. Very demure.

The TikTok star and creator of the "very demure, very mindful" trend appeared with guest host RuPaul on Jimmy Kimmel Live! on Monday. Lebron chatted with the Drag Race icon during the monologue, using the word "demure" to perfection and demonstrating TikTok's ability to shape modern language.

"Demurity is my purity," Lebron stated, and it was very mindful...you know the rest.

A black and white image of a person with a long braid and thick framed glasses.
Shannon Connellan

Shannon Connellan is Mashable's UK Editor based in London, formerly Mashable's Australia Editor, but emotionally, she lives in the Creel House. A Tomatometer-approved critic, Shannon writes about everything (but not anything) across entertainment, tech, social good, science, and culture.


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